This is who we are.
Get to know us, our DNA and our values.
What we stand for
For two decades, we have been uncompromising in who we are and how we collaborate with our team and clients. Our DNA and Values drive who we are and what we do day by day, year by year.
Our DNA
Leading with care
How we do what we do is just as important as what we do.
No ego
We integrate with our team members and clients as equals to bring our unique expertise to the table.
Integrity first
Doing the right thing is always the right thing.
Plus alpha
Japanese for ‘a little extra’. We always aim to go above and beyond—ensuring we add plus alpha in everything we do.
Our Values
Synergy
We are open-minded and engage with an enquiring mind.
Passion
We love what we do, and this shows in what and how we deliver.
Integrity
What you see is what you get—we are transparent and honest.
Curiosity
We are on a continual journey of discovery to achieve the very best outcomes.
Expertise
We are confident in what we do and know our stuff.
Causes we believe in
We are a certified women-owned business via WeConnect International. We are passionate about supporting the women who work for us and actively seek opportunities to further gender equality business to business.
As an LGBTIQ+-owned business, we are proud to be involved with The Welcome Here Project to demonstrate our support for community and to foster an inclusive environment. We welcome and include LGBTIQ+ people and stand up for inclusion. We create positive change and celebrate diversity through our pro bono sponsorship of Queer Screen as their Digital Design Partner.
Our Leaders
Designlogic is a proud certified Women’s Business Enterprise working with a global client base from Sydney, Australia.
Designlogic was initiated and is led by sister and brother, Jayne Walsh and Berenger Playford.
Jayne Walsh
CEO and Co-founder
Jayne has always been passionate about business—having registered her first business at the young age of 19. Foresight saw her setting out with the intention of gaining experience first—embarking on a career working in internal creative studios for global corporations. This led her to the realisation that there was a gap in the market for a creative agency that positioned itself at the intersection of strategy and delivery; an agency who treated roll-out across all channels with the same dedication as strategy, and—most importantly—at the right price points.
Jayne then took her idea a step further to also focus on providing an offering that she termed ‘inside out’. ‘Inside out’ was the notion of an agency that worked so closely with clients, that it knew their brands and internal systems as intimately as the client. This intimacy drove not only creative, but also functional agility, culminating in further cost savings and dedicated expertise for the long term.
Berenger Playford
CEO and Co-founder
Berenger’s passion from a very young age has always been people and communication which led him to the study of foreign languages, linguistics and education.
After graduating from university, he spent ten years in Japan translating, publishing, teaching and even appearing in his own radio program in Japanese.
In 2003, excited by Jayne’s idea, he returned to Sydney to form Designlogic as a family business, infusing expertise into the multilingual communications side of the business with an Asian sensibility.
From these early days, he has helped manage Designlogic and its diverse team of amazing people with his sister, Jayne.