How music can make your B2B videos stand out

Video

Mar 19

The power of music.

In today's crowded digital landscape, attention spans are shorter than ever. Capturing attention for your B2B video is crucial and the one often-underestimated tool is:

The power of music.

Done right, music can transform your B2B video from informative to immersive, boosting engagement, emotional connection, and ultimately, results.

Top tip: Don't just throw any music on your finished video. Plan your music selection from the start. Consider the mood you want to create and find tracks that complement your visuals and message.

Here are some things to consider when finding the right track for your video.

Why music matters:

Music is more than background noise. It’s a storytelling tool that transcends language, evoking emotions and connecting with viewers. The right track complements your visuals, amplifying your message and making your video memorable. Think of it as an extension of your video’s message. Ask yourself, does this music align with our brand, message, or service?

Emotional connection:

Music sets the mood driving emotional involvement—whether that be excitement or measured reflection. It’s key to always consider your message and target audience. Upbeat music complements a video about cutting-edge technology solutions, while a calmer track might better suit a complex B2B service offering. If the music is making you feel something, you are on the right track—pun intended.

Enhanced storytelling:

Music can subtly guide viewers' emotions and focus throughout the video. Strategic use of music cues can highlight key points and leave a lasting impression. Think of your video as a song; build anticipation towards your main message.

Pacing and rhythm:

Music sets the pace for your video. Match the energy level of your visuals with music for an impactful experience. If your visuals are dynamic and fast-paced, pick music that matches that energy level.

Branding and identity:

A consistent musical style across your B2B videos can build brand recognition and reinforce your company's values and image. As we have discovered, music evokes emotions—in equal measure to any visuals. Choose music that aligns with your brand personality.

Engagement is key:

The right music keeps viewers engaged and makes your content more memorable. Music should complement and never overpower (unless that is the point) the visuals and voiceover. The wrong music choice can create a disconnect, pulling viewers out of the experience.