Microsoft Copilot, a content generation partner for marketers and writers
There’s a lot to take advantage of here.
Microsoft’s annual conference for developers, Build, was last week. ‘AI-in-everything’ was the drawcard theme, of course.
With a lot of folks across design and marketing concerned about the changing role that actual people will play in the near future, it’s refreshing to see Microsoft double down on the human and machine aspect of their current AI innovations.
Brad, our Chief Strategy Officer, shares his key takeaways below.
Your business content + Copilot
If Microsoft 365 is your ecosystem, then Copilot has access to all your business, services, and brand knowledge via your documents. With some prompt magic and a tactical destination (e.g., email outreach) marketers and writers can generate rough ideas around a topic—fast! Saving time on generating the broad strokes means you can focus on what really matters—detail and defining value for your audience.
Outsource to Copilot
Digital channels require a lot of extra copy—Alt text, meta descriptions, SEO copy, subject lines and link copy, etc.. If you have finalised production copy for a landing page or some downloadable content, why not ask Copilot to write the rest? You’ll save on time and budget by making your task refinement, not iteration.
It’s not perfect, yet
Not everything is going to be in your brand voice straight away. However, it’s a level up from a blank page and the speed at which Copilot can iterate and react to your guidance is the number one reason to give it a go. You are in the driver’s seat, a human edit is a must, and a legal review may be worth it too, given that LLMs* are built from thousands upon thousands of publicly available sources.
*Large Language Models – the base data set
Elements of jobs are replaced, and that’s a good thing
Microsoft’s focus on productivity and staying in the ‘flow of work’ is very clear. At this point, Copilot is exactly what it says—a co-pilot. Taking advantage of generative AI tools and embracing the quick and iterative nature of their output can help marketers and writers reach their goals faster—improving the day to day for everyone.
